Using Targeted Data to Deepen Member Engagement

Avatar for Phil Huynh
Phil Huynh
Senior Outbound Engagment Manager
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Avatar for Angelito "Jojo" Cristobal
Angelito "Jojo" Cristobal
AVP, Sales & Service, Pacific Service Credit Union
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VantEdge Point Webinar - May 2021
Using Targeting Data to Deepen Member Engagement
May 20, 2021, at 2:00 p.m. CT

Hear one credit union’s story of using its data to deepen member relationships. 


During the webinar, Angelito “Jojo” Cristobal, AVP, Sales & Service at Pacific Service Credit Union, and Phil Huynh, AdvantEdge Digital, share how the credit union leveraged data analytics to increase member engagement.   

Watch the recording
to learn:

  • How the Pacific Service Credit Union team worked with a propensity model to migrate indirect members to direct, more actively engaged members.
  • Lessons learned and advice for outbound and member experience teams.
  • What’s ahead for the credit union in terms of its continued data transformation and use of analytics within its member experience strategy.

Did you know recordings of previous VantEdge Point webinars are available for you to view on-demand? Click here to view the topics and access the recordings. 

Questions? Email AdvantEdge Digital
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Mark your calendar! Webinars are held on the 3rd Thursday of each month at 2:00 p.m. CT unless otherwise noted.